About This Project

Creative (also known as Personalized retargeting), allows an advertiser to display a banner created on-the-fly for a particular consumer based on specific pages that they viewed. For example, if a consumer visits an advertiser’s website and browses products A, B and C – they will then be retargeted with a display banner featuring the exact products A, B and C that they previously viewed. This is typically restricted to the visitor’s browsing on a single website